We are often told to “follow our passions,” but that advice can be too glib to be useful.

• Instead, why not follow our blisters? A blister is the thing you come back to time and again, even though it is hard and you might not be that good at it (yet).
• For some people it’s writing, for others it’s public speaking, or data and analytics.
• If you want a satisfying career, ask yourself: What activities do I keep returning to, even though they are challenging?